Post for what people search, and position Eric as the local partner
The problemGoogle now puts Facebook and Instagram posts on page one for many searches where your site is near the top, and about half of your recent posts open with a mood, not something people search. Travellers also plan with ChatGPT and other AI tools, which sometimes get New York wrong.
Our solutionTwo things at once: aim the posts you already make at what people search, and position Eric as the local partner who checks what AI gets wrong.
The goal More of your posts on Google's page one, and Eric known as the local expert travellers check their plans with.
Post for what people search, and position Eric as the local partner
Our solutionTwo things at once: aim the posts you already make at what people search, and position Eric as the local partner who checks what AI gets wrong.
Why this can win for you
- Google already shows posts here. On 115 of 279 searches where you're near the top, a real post or video holds a top-three place.
- Google already picks yours. Your Facebook page appears in Google's row of short videos on 16 of these searches, more than any other account. "New York City Photos" is next, on 15.
- You have the reach and the habit. 4.8 million Facebook followers, 152,000 on Instagram, and about two posts a day already.
- Most of these searches are still open to you. Your posts appear on only 20 of the 76 UK searches in our list, the ones carrying 28% of its UK impressions, and on searches carrying 13% of its US impressions. On the rest, someone else's post shows and yours doesn't.
Your posts that already lead:
| Search | Your post | Place |
|---|---|---|
| new york christmas market | "Christmas Shopping at the Union Square Christmas Market" | 1st, UK |
| vessel nyc | "Visiting the unique Vessel in NYC" | 1st, UK |
| cable car new york | "Taking the cable car (Roosevelt Island Tram) over New York! My uncle built that cable car system" | 1st, UK and US |
| oculus nyc | Google's title: "The Oculus Must-See in New York" | 1st, UK |
| times square | Your reel leads the short-video row | 1st video, UK |
| when does the rockefeller tree go up 2026 | "The 2026 Rockefeller Center Christmas Tree is on its way!" | 1st video, UK |
| 911 monument | "The 9/11 Memorial, a very moving place in New York" | 2nd, US |
What a winning post does
- Names the place or question early in the first line: "Christmas Shopping at the Union Square Christmas Market", "Visiting the unique Vessel in NYC".
- Answers it, with a date when there is one. The account that leads "when does new york decorate for christmas" in the US opens with "November 21st marks the real start of the Christmas Season in New York City".
- Adds what only Eric can say: "My uncle built that cable car system".
Google sometimes writes its own title for a video, as it did with your Times Square reel ("Times Square Night Lights and Crowds in New York City"). A clear first line is no guarantee, yet most of your posts that rank name the place plainly.
1Christmas first
| Search | Today | What to post |
|---|---|---|
| when does new york decorate for christmas | You're not there; Instagram and Facebook posts are | A post that answers the question in its first line |
| macy's parade 2026 | You're not there; Facebook posts and YouTube videos are | A post before the parade on 26 November, with the date first |
| new york christmas market | Your post is 1st in the UK | Keep it; post this year's markets too |
| when does the rockefeller tree go up 2026 | Your reel leads the short-video row in the UK | Keep it; follow with the lighting |
2Work down the list
| # | Searches | UK impressions | US impressions | Social posts on Google's UK page one (best two) | Your post there? | Open the post with |
|---|---|---|---|---|---|---|
| 1 | "times square" | 9,905 | 103,567 | Short videos only | UK: Short videos only US: No | Times Square |
| 2 | "ellis island"; "ellis island new york" | 9,631 | 87,165 | #3 Facebook, Statue City Cruises: "On this day in 1954, Ellis Island…" #8 Facebook, The New York Landmarks Conservancy: "Opened in 1892, Ellis Island was one…" | UK: No US: No | Ellis Island |
| 3 | "dominican parade nyc 2026"; "dominican day parade 2026"; "dominican parade 2026" | 323 | 82,008 | #1 Facebook, New York City Photos: "Dominican Day Parade NYC 2026" #4 Instagram, kirxdiaz: "Dominican Day Parade in NYC 🇩🇴🇩🇴🇩🇴 in…" | UK: No US: No | Dominican Day Parade NYC 2027 |
| 4 | "when does the rockefeller tree go up"; "rockefeller tree lighting 2026"; "when does the rockefeller tree go up 2026" | 6,467 | 28,528 | #1 Facebook, Rockefeller Center Christmas Tree Lighting: "Rockefeller center christmas tree…" #4 Facebook, New York City Tourist Tips: "What time does Rockefeller tree arrive?" | UK: Short videos only US: Yes, #4 | When does the Rockefeller tree go up? |
| 5 | "twin towers memorial"; "911 monument" | 2,249 | 13,230 | Short videos only | UK: Short videos only US: Yes, #2 | Twin Towers memorial |
| 6 | "new york boroughs"; "new york neighborhoods" | 9,134 | 5,969 | #1 Facebook, Bayside, Queens: "This is an excellent breakdown of…" #6 Facebook, New York City Photos: "Neighborhoods in Manhattan. How many…" | UK: No US: No | New York boroughs |
| 7 | "when does the christmas tree go up in new york"; "when does new york decorate for christmas"; "when do christmas decorations go up in new york" | 2,660 | 9,776 | #3 Instagram, mychristmasinnewyorkcity: "November 21st marks the real start of…" #4 Facebook, New York Broadway Tours: "NYC's Rockefeller Center Christmas…" | UK: No US: No | When does New York decorate for Christmas? |
| 8 | "the vessel new york"; "the vessel nyc"; "vessel new york" | 2,749 | 7,890 | #1 Facebook, New York City Photos: "The Vessel at Hudson Yards NYC:…" #2 Facebook, New York - NewYork.co.uk: "Visiting the unique Vessel in NYC -…" | UK: Yes, #2 US: Yes, #2 | The Vessel New York |
| 9 | "oculus nyc" | 1,066 | 7,567 | #1 Facebook, New York - NewYork.co.uk: "The Oculus Must-See in New York:…" #2 Facebook, Purple Highways: "The Oculus in New York City is one of…" | UK: Yes, #1 US: Yes, #10 | Oculus NYC |
| 10 | "nyc snow"; "does it snow in new york in december"; "new york snow" | 4,815 | 3,456 | #2 Facebook, The Irish Times: "deserted Times Square in New York as…" #2 Facebook, New York City Travel Tips (Tours by Foot): "**When Does It Start Snowing in New…" | UK: Short videos only US: No | Snow in New York / Does it snow in New York in December? |
3Name the search in the first line
Make the place, event or question the first thing the post says, and answer it with the date if there is one. Then add Eric's own angle: a tip, a story, or what he'd do. Hashtags go at the end. Today 1 of your latest 12 posts opens with a search from the list, the Rockefeller tree.
| Your post today | Rewritten |
|---|---|
| "Add a little Christmas magic to your New York trip! See the Rockettes in the Radio City Christmas Spectacular" | "Radio City Christmas Spectacular 2026: add a little Christmas magic to your New York trip" |
4Position your brand for AI: the local partner who checks it
The series: what ChatGPT itineraries get wrongOne real itinerary a traveller sent you (with their permission, names removed), what the AI got wrong, and how Eric fixed it. Open each post with the itinerary search, then the hook: "New York 4 day itinerary: what ChatGPT got wrong". Link each post to the matching itinerary page.
Why this angle is yours
- Your reviews say it. Across your 809 reviews, people thank Eric for quick, personal answers: "Very quick reply with a clear explanation", "If you have a question, you get a quick reply and you are genuinely helped", "Thank you for your advice on our itinerary".
- Travellers already send you ChatGPT itineraries to check, as your team told us. None of your reviews mention it yet, so this is your own inbox, not public proof.
- AI assistants get New York wrong. Gemini told us visitors may still be able to buy a MetroCard and that a ride costs $2.90; the MTA has stopped selling them and a ride costs $3.
- People ask strangers to check their plans in public. The top UK result for "new york 4 day itinerary" on 9 November was a Reddit thread, "NYC Trip Itinerary Check (4 Days)", with Tripadvisor and Facebook threads below it. You weren't on page one.
- ChatGPT already cites your itineraries. In the UK it cited your 4-day and 5-day itinerary pages.
| Itinerary searches, July to October | UK | US |
|---|---|---|
| Impressions for your site | 3,686 | 1,751 |
| Clicks | 86 | 2 |
5Post on Facebook first, then the same clip elsewhere
- Facebook is your biggest audience, and Google already pulls your Facebook videos into results.
- Post the same clip with the same first line on Instagram and YouTube Shorts. Facebook and Instagram already share captions, but your Shorts often open differently.
- Older posts can usually be edited too, so fix the first lines of posts already on these topics.
- Post a few weeks before each event, with the year.
6Track it
- Tagged links: put one to the matching page on every post, and check the visits they bring in Google Analytics each month.
- Search Console for Instagram and YouTube: add @visitnewyork and @EricsNewYork as their own properties. Search Console then shows how often your posts appear in Google, the clicks they get and their position. Google says the feature is still rolling out, so it may not show for you yet. Google's help page
- Facebook: Search Console doesn't cover Facebook, so each month search the list above and note where your posts appear.
Visits from social fell from 61,674 to 36,366 (January to August, 2025 against 2026), and we have no proof yet that ranking posts send visits. Visits from social have risen lately: 17,535 in October and 8,631 from 1 to 8 November, against 2,737 in September (both September and October lost days to the Analytics gap). That is why Christmas runs as the test, with every post measured.
- Post for the Christmas searches in step 1 now, each with a tagged link.
- Add Instagram and YouTube to Search Console.
- Then work down the list, naming the search in the first line.
- Start the itinerary series: ask travellers who send you ChatGPT itineraries if you can use them, names removed.
- Check the tagged links, the Search Console figures and the list each month.
What this doesMore of your posts on Google's page one for searches where you're near the top, each with a link back you can measure. It needs no more posts than you make today, only aimed ones.